What is The Best Embroidery Machine

At SMC, we are constantly asked, “What is the best embroidery machine?”

If you’re seeking an answer to this question, you’ve come to the right place, we are here to help.

With so many excellent embroidery machines on the market, it can be tricky to know where to begin to find the perfect embroidery machine for your needs. The right embroidery machine will help you tackle all the DIY jobs you have been waiting to start.

Whether you are a professional or an amateur, our speedy guide to the best embroidery machine will help you make the right decision. Why Are Embroidery Machines So Popular?

Why are Embroidery machines so popular?

Embroidery machines have gained popularity for several reasons.

Firstly, they make the embroidery process much easier and more convenient.

With automation, these machines take care of the stitching process, saving time and effort.

They also come with a wide range of built-in designs and fonts, allowing you to unleash your creativity and personalize your projects.

Moreover, embroidery machines produce precise and professional-looking results. Which gives a stylish finish to your embroidered designs.

Another reason for their popularity is that they cater to both beginners and experienced embroiderers.

They offer user-friendly interfaces and tutorials for beginners to learn and improve their skills. While also providing advanced features for more experienced users to explore.

Embroidery machines are versatile and can be used for various projects. Such as embellishing clothing, creating unique home decor items, or crafting personalized gifts.

Additionally, these machines offer easy design editing and resizing options. Which allows you to customize your embroidery exactly as desired.

General, embroidery machines provide convenience, creativity, and professional results, making them highly sought-after among embroidery enthusiasts of all skill levels.

Embroidery machine flatbeds vs. multi-needle

Ask yourself this question “Are you going to use this machine for a business or a hobby?”. Asking this question upfront helps you understand your specific needs and preferences, such as the scale of your projects and desired portability.

1. Flatbed embroidery machines

If you’re thinking about getting into embroidery specifically as a hobby. The flatbed machine could be a more versatile and cost-effective choice.

flatbed embroidery machine

A flatbed embroidery machine is a type of embroidery machine that features a flat surface for embroidering designs. It typically has a single needle and a stationary hoop or frame where the fabric is securely placed. The fabric remains stationary while the needle moves to create the desired embroidered design.


  • Compact and portable, easy to transport and store.
  • Versatile and affordable, suitable for hobbyists and home embroiderers.
  • Can handle various embroidery projects, from small to large designs.
  • Suitable for different items like garments, home decor, and accessories.
  • Flexibility to explore different designs and personalize embroidery.


  • Slower production compared to multi-needle machines.
  • Limited to a single needle, requiring more thread changes for multi-colored designs.

2. Multi-needle embroidery machines:

If you plan to use the machine for a business, you might want to consider a multi-needle machine that offers faster production and advanced features suitable for commercial use.

Multi-needle embroidery machine

A multi-needle embroidery machine is a type of embroidery machine that features multiple needles, typically ranging from 4 to 16 or more. These machines are designed to handle larger and more complex embroidery projects with efficiency and precision.


  • Faster production with multiple needles, saving time and effort.
  • Less frequent thread changes, increasing efficiency.
  • Suitable for commercial use, handling large and complex projects.
  • Advanced features like automatic thread trimming and color LCD touchscreens.
  • Professional-looking results with precise stitching.


  • Higher initial cost compared to flatbed machines.
  • Steeper learning curve due to more complex setup and maintenance.

do you need a multi-purpose machine?

Are you considering a multi-purpose machine for your home embroidery business? While multi-needle machines are typically the best option for commercial embroidery, there are some exceptions. If your target market includes sewing or quilting or requires customized costumes with small embroidery designs, a multi-purpose machine might be the better choice.

Keep in mind that multi-purpose machines may not have the same production speeds as dedicated embroidery machines, but they offer versatility and flexibility for your business.

One of the main advantages of multi-purpose machines is that they are often more affordable than embroidery-specific machines. They also take up less space and are easier to maintain. If space and budget are concerns for you, a multi-purpose machine might be the way to go.

If you’re planning on running a large-scale embroidery business or need to quickly produce a lot of embroidered items, a dedicated machine may be the better option.

Ultimately, the choice between a multi-purpose machine and a dedicated embroidery machine will depend on your specific needs and goals for your home business. Take some time to evaluate your options and choose the machine that will best suit your needs.

Matching Embroidery Machine Attachments to Your Target Market

If you’re looking to start a home embroidery business, it is crucial to consider your target market and their preferences. Asking yourself the following questions can help guide your decision-making process:

Who is your target market?

Identify the specific demographic or customer segment you want to cater to. Are you targeting individuals, businesses, or a particular niche market? Understanding your target market’s needs, preferences, and embroidery requirements will help you tailor your offerings accordingly.

What are the preferred items/garments for embroidery among your target market?

Research the types of items or garments that are popular among your target market. This could include clothing, accessories, home decor items, or promotional products. By identifying their preferences, you can ensure that your embroidery machine attachments are suitable for embroidering on these specific items.

What hoop size and attachments are necessary to meet your customer’s orders and needs?

Consider the size of the embroidery designs your target market typically requests. Choose an embroidery machine with hoop sizes that can accommodate these designs comfortably. Additionally, assess any specialized attachments you may need based on the types of items your target market desires to embroider, such as cap frames, specialty hoops, or monogramming attachments.

By aligning your embroidery machine attachments with the preferences and needs of your target market, you can offer customized and high-quality embroidery services that meet their expectations. This understanding will help attract and retain customers, setting your home embroidery business on the path to success.

Best embroidery machine for a small business

It’s helpful to categorize machine brands into two main sections: home machine brands and commercial machine brands. Let’s explore each category:

Home machine brands

When it comes to discussing “home machines,” it is important to remain impartial and not take sides. That is why I have chosen not to mention any specific brands. This is because most of the reputable home brands in the industry have a strong following, and people can be very protective of their favorite brands. However, just to clarify, some examples of what could be considered home brands include Brother, Janome, Bernina, Viking, and Babylock. These brands have all built up a reputation for quality products and excellent customer service.

It’s important to consider several factors before making a purchase. When you choose a home machine brand, you gain access to a robust network of dealers who provide generous support and assistance. This ensures that you receive the guidance and personalized help you need, especially if you’re new to embroidery.

Home brands are generally more expensive but come with generous local support, as they are primarily sold in-store through dealer networks.

Before you make a decision, it’s also important to do your homework and compare the brands and features they offer. Show me the money! The best deals on machines can often be found at consumer shows or events hosted by dealers, where you may get a great price, great financing, and even some extras thrown in. When purchasing a home machine, consider the difference in prices versus the difference in output, longevity, and return on investment. But thanks to the availability of online resources, you have the convenience of researching and comparing different brands and their features.

If you’re considering purchasing a used home embroidery machine, it’s crucial to exercise caution. To minimize the risk, you can have the machine inspected by a local dealer technician. Alternatively, purchasing from a dealer can provide a safer option, as they often offer great deals on previous year’s models while ensuring the machines are in good condition and come with reliable support.

When making your decision, consider factors such as price, machine output, longevity, and return on investment. By doing so, you can choose a machine that not only meets your current requirements but also offers long-term benefits, ensuring that you get the most out of your investment.

Commercial machine brands

In general, home brands offer you more personalized support, while commercial brands are designed for mass production and may not provide you with as much individual attention.

Industrial embroidery machines

When it comes to purchasing a commercial embroidery machine, it’s important to keep in mind the age-old adage, “You get what you pay for.” While getting a great deal on a machine may seem like a tempting option, there are potential issues that may arise that will require your attention. Additionally, you may need to put in extra effort to overcome any learning curves associated with the cheaper machine.

Having worked in the embroidery industry for several decades, I can attest to the quality and reputation of certain brands. Brands like Tajima, Barudan, and ZSK have long been considered the “Cadillacs” of commercial embroidery machines. While they may be pricier than other options, investing in quality equipment is often worth it in the long run.

That being said, the quality of cheaper, offshore machines has improved over the years. While they may not have the same reputation as the top brands, they can still be a viable option for those with a lower budget. However, you should be prepared for additional challenges when running these machines. For example, tension systems on cheaper machines are often more temperamental and require more attention compared to higher-end machines. If you’re not already familiar with operating commercial embroidery machines, this can be a significant hurdle to overcome.

In summary, while cheaper commercial embroidery machines may seem like a great deal, it’s important to be aware of the potential challenges that come along with them. Investing in quality equipment, even if it comes at a higher cost, can save you time, money, and headaches in the long run.

Because of this, despite their affordable price range (with some even costing less than $10,000 USD), I advise against recommending these inexpensive commercial machines to those who are relatively inexperienced in the art of machine embroidery.

Our Final Thoughts: What Is the Best Embroidery Machine?

The amount of embroidery machines that are available today can be overwhelming. There are endless amounts of machines available. Finding the right machine always requires you to think about the types of projects you will be working on the most.

If you are looking for an exceptional embroidery machine, you should check out our ultimate guide to embroidery machines which includes a breakdown of all the best machines on the market right now!

Allen Miller

Allen Miller is the main author of Stitching Elite. He’s a whiz with a needle and thread. He spends his time reading, playing football, and writing. You can find more about him here.

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